April 1, 2006
Review with the various advertising actions led by Orangina since its creation in 1936:
1953: First advertisement by Bernard Villemot for Orangina: visually very hardly, this peel of orange on blue bottom will sign all the communication.
1972: Orangina strengthens its identity with an original communication which it will not leave any more, around a news concept: the shake. First film TV "The trick of the barman ".
1985: Launch in France of the first one TV program sponsored: Cocoricocoboy.
1986: In Paris, Porte-Maillot, Orangina celebrates its 50 years by erecting a 23 metres bottle high and of 65 tons.
1989: Orangina and TF1 launched the Lambada.
1992: First commercial diffused in all Europe: "the swing ". And Roland Garros is chosen as event of public relations.
1995: The same communication was adopted all over the world.The commercial: “le Flipper" was launched.
1999 : News commercial for Orangina Standard " Les décapsuleurs de l'espace ". And Orangina adopt a new logo more modern:
